Men wait all year for their cherished Super Bowl Sunday: an entire day devoted to football, beer and yelling. What could be better? And for the non-football fans, well, at least there are the commercials and halftime or you might never get through it.

One particular commercial will provide a much-needed, ball-game break this Sunday. Pepsi's new spokesperson is none other than the yummy Justin Timberlake who will star in the brand's 2008 Super Bowl commercial. The sexy singer is dragged around New York City, flying, sliding and gliding through Chelsea, the Hudson River and his restaurant, Southern Hospitality, on the Upper East Side.

But who is really interested in the commercial's premise? The important thing is that Justin Timberlake's face is aired on TV for at least one minute of the evening, a luscious image to to put the football on pause.

For a sneak peek of the Pepsi's Super Bowl commercial, visit YouTube.com.